Online PR & Comm
There has been a definitive shift in media consumption and consumer
behaviour. For example, each month over 27 million people
now use Google News and other news search engines to keep up-to-date.
People use the internet to research, read reviews and share opinions
online.
PR is an essential business communications tool.
But traditional offline PR doesn't engage with online media. We
believe it's important to take an integrated approach, using on
and offline PR to deliver impact and influence.
How to create buzz and spark conversations
News aggregators, the blogosphere, forums, and social networks
offer new opportunities to communicate. But conversely there's
also a need to monitor and respond to what is being said about
you, your brand, and product or service online. Online PR bridges
this divide. Used strategically it harnesses the reach of the
internet to generate advocacy and build reputation.
A growing number of our clients use online PR
to drive awareness, and increase traffic and sales to their websites.
They also achieve higher rankings in SEO due to the creation of
a huge number of quality links. And because we use tracking and
analytics to monitor activity, it is highly measurable and delivers
transparent ROI.
What do we provide?
- Development of a bespoke communications plan
- Selection of a range tactics; optimised press
releases, blogs, forum posts, social book marking, virals, competitions,
promotions, reader offers
- Schedule of online PR activity
- Defensive reputation monitoring
- Increased website traffic due to links and
greater online visibility
- Monitoring, reporting and review of activity
- Measurement of brand reach online
- Creation of greater awareness and demand for
your products and services
Want to know more?
We can foster debate, create buzz, and deliver more quality
traffic to your website. Contact us to learn more about online
PR & Comm.
