Many of the online resources available for your business are usable with no cost and can offer great results. Calculate the ROI on that: small investment (mostly in your time) and great results. Infinite ROI? No, not quite. But as a business owner if you use these available tools correctly it will make a difference in your business.
Put another way, if you are not using online tools for your business, the wolves are at the door and your house is made of sticks. Not brick and mortar; sticks.
Blogging is increasingly being used to effectively to present businesses and products to the market. Websites like Blogger and Wordpress make it possible to share value - your knowledge and experience - through blog posts.
Helpful blog posts on relevant content establish you as a leader and creates a relationship that your consumers don't normally get from just visiting your website.
Don't be stingy. And don't be a twit.
Contribute to the communication in meaningful ways. A terrific way to increase your network is to be active and to comment on others' posts. Respect the poster; comment on the post. Remember that a single post could be read by thousands, some of whom may take great interest in you and the products you represent.
Don't Abuse the Blog
If you use your blog correctly, clients and consumers will appreciate your information and insight. But consistency is key. Deliver value to your business community by remaining active in blogging and in social networking forums. Don't hold back. Give more, and you will receive more.